The Power of Social Proof—How Likes and Shares Influence Perceptions of Your Content
It’s Not You, It’s Your Algorithm If you’ve ever doubted your creative work because it didn’t immediately catch fire, this post is for you. Social proof is a concept popularized by one of my research heroes, Dr. Robert Cialdini. In his seminal book, Influence, he names it as one of six powerful “Weapons […]
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